Privacy Policy

Matrix Automation Group Product Privacy Policy
Last Modified: June 20, 2023

We at Matrix Automation Group (Matrix Automation Group, Inc. and its Affiliates) are committed to protecting your privacy. This Product Privacy Policy applies to your use of the Matrix Automation Group Subscription Service as a customer of Matrix Automation Group (Matrix Automation Group, Inc. and its Affiliates listed on our home page). This Product Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Data. It also describes your choices regarding use, as well as your rights of access and correction of your Personal Data.  

This Product Privacy Policy also describes how we process Customer Data on behalf of our customers in connection with the Matrix Automation Group Subscription Services. This Product Privacy Policy does not apply to any information or data collected by Matrix Automation Group as a controller for other purposes, such as information collected on our websites or through other channels for marketing purposes. Please find the Matrix Automation Group Privacy Policy that covers this information or data by clicking here.

Matrix Automation Group processes Customer Data under the direction of our Customers and has no direct control or ownership of the Personal Data we process on behalf of our customers. Customers are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent before transferring the Personal Data to Matrix Automation Group for processing purposes. Terms not otherwise defined herein shall have the meaning as set forth in the Matrix Automation Group Customer Terms of Use. In the event of a conflict between this Product Privacy Policy and the Customer Terms of Service, the terms of the Customer Terms of Service will control.

We periodically update this Product Privacy Policy. We will post any changes on this page and, if the changes are material, we will provide an update through the notification app in your Matrix Automation Group account.

1. Use of the Subscription Service
 
A. The Matrix Automation Group Subscription Service
Our online Subscription Service allows users (typically small to medium size businesses) to create and share marketing, sales and customer service content. The Subscription Service can also be used to help organize sales data about a company’s sales pipeline (e.g., leads, customers, deals, etc.). The information added to the Subscription Service, either by site visitors providing their contact information or when a Subscription Service user adds the information, is stored and managed on our service providers' servers. Matrix Automation Group provides the Subscription Service to our customers for their own marketing, sales, CRM, and customer service needs.
B. Use By Our Customers
Our customers use the Subscription Service to build webpages that people can visit to learn more about their business. When customers use the Subscription Service, they may collect Personal Data such as first and last name, email address, physical address, or phone number. Matrix Automation Group does not control the content of these webpages or the types of Personal Data that our customers may choose to collect or manage using the Subscription Service. That Personal Data is controlled by them and is used, disclosed and protected by them according to their privacy policies. Matrix Automation Group processes our customers' information as they direct and in accordance with our agreements with our customers, and we store it on our service providers' servers.
Our agreements with our customers prohibit us from using that information, except as necessary to provide and improve the Subscription Service, as permitted by this Product Privacy Policy, and as required by law.
We have no direct relationship with individuals who provide Personal Information to our customers. Our customers control and are responsible for correcting, deleting or updating information they have collected from using the Subscription Service. We may work with our customers to help them provide notice to their visitors about their data collection, processing and usage.

2. How we Share Information we Collect
A. With Service Providers
We employ other third-party service providers to provide services on our behalf to visitors to our websites, our customers, and Users of the Subscription Service and may need to share your information with them to provide information, products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data or performing statistical analysis, providing marketing assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information with such agents, we explicitly require the agent to acknowledge and adhere to our privacy and customer data handling policies. Examples of these third-party service providers can be found on this page.
B. Due to Corporate Events
If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by Matrix Automation Group on the websites and the Subscription Service. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Data, and choices you may have regarding your Personal Data.
C. In accordance with Compelled Disclosure
We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.
3. Matrix Automation Group Product Specific Privacy Disclosures
A. All Product Tiers 
i. Third Parties
We may provide links within our sites and services to the sites or services of third parties. We are not responsible for the collection, use, monitoring, storage or sharing of any Personal Data by such third parties, and we encourage you to review those third parties' privacy notices and ask them questions about their privacy practices as they relate to you.
ii. Google Integrations
If you choose to integrate your Gmail or any other G Suite application with the Subscription Service you may use the following integrations and allow Matrix Automation Group access to your Google user data:
(1) Gmail Integration
By using the ‘Gmail Integration’ with the Subscription Service you will grant the Subscription Service access to information associated with your account, including contacts, emails, calendar, distribution lists, subject lines, and URLs of tracked links from your email, if you use the email tracking functionality. In addition, the Subscription Service will be able to read, modify, create, and send emails from your connected Gmail account. The Subscription Service will scan the content of your emails to identify which emails you have elected to track in order to provide you with the notifications feature. The Subscription Service will store replies, outgoing mail, email headers, subject line, distribution lists, aliases, time sent, and Email bodies. Your email may contain sensitive information, such as names of your contacts, your private communications, or financial or medical information. You understand that the correspondences you track will be visible to other users on your Subscription team.

If you connect your Gmail account via IMAP (or Generic Inbox Connection), the Subscription Service will have access only to email address, password, server information, email metadata, and message bodies. Additionally, connecting your Gmail account via IMAP does not require you to connect any other G Suite applications.

Additional Limits on Use of Your Google user Data:
Notwithstanding anything else in this Product Privacy Policy, if you provide Matrix Automation Group with access to your Gmail data using the Gmail Integration, our use of that data will be subject to these additional restrictions:
- We will only use access to read, write, modify or control Gmail message bodies (including attachments), metadata, headers, and settings to provide a web email client that allows users to compose, send, read, and process emails and to enhance the email experience for productivity purposes.
- We will not transfer this Gmail data to others unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets.
- Matrix Automation Group will not use this Gmail data for serving advertisements.
- Matrix Automation Group will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for Matrix Automation Group's internal operations when the data have been aggregated and anonymized.

(2) Google Calendar Integration
The Subscription Service will have access to both your Google Calendar and any other calendar you access via Google in order to power our Meetings tool, and allow you to associate events with contacts in the CRM. The Subscription Service will have the ability to: create or change your calendars, and update individual calendar events.

(3) Google Drive Integration
As part of connecting your Google Drive, the Subscription Service will be able to: see your files, upload and download your files, and store file contents and titles. The Subscription Service uses these permissions to power the features of our Composer and Collect tools, allowing you to create drafts of blog posts in Drive and then upload directly for publishing.

(4) Google Search Console
You can integrate your Google Search Console with our Content Management System (CMS). As part of this integration, the Subscription Service will be able to: manage the list of sites and domains you control, view and manage the list of sites and domains you control, view and manage the owners of domains you control.

(5) Chrome Extensions
Sales Extension: you can install the Matrix Automation Group Sales Chrome extension to track Gmail and G Suite emails through your Chrome browser. The extension can read and change all your data on the websites you visit and display notifications. It logs all emails from Gmail and can be used in conjunction with the Inbox Integration.
Collect Extension: the Collect Extension integrates with your Google Drive, allowing you to upload files and text directly from your Chrome Browser into your drive. These files will then be available for your use through the Google Drive integration.
Social Extension: The Matrix Automation Group Social Chrome Extension allows sharing of pages, text, and images from around the web with the Matrix Automation Group Social Composer tool. You are able to draft or schedule posts, assign campaigns, and then see posts on the Social Calendar tool or in Social Reports once published. 
vii. Data Practices and Service Data
We automatically collect metrics and information about how Users interact with and use the Subscription Service. We use this information to develop and improve the Subscription Services and the Consulting Services, and to inform our sales and marketing strategies. We may share or publish this service data with third parties in an aggregated and anonymized manner, but we will not include any Customer Data or identify Users.   
If you access the Subscription Services via our mobile applications, we may also collect your device model and version, device identifier, and OS version. We may send you push notifications from time to time in order to update you about events or promotions. If you no longer wish to receive such communications, you may turn them off at the device level.
We use Customer Data in an anonymized manner for machine learning that supports certain product features and functionality within the Subscription Service.
When you use the Subscription Service, we automatically collect log files. These log files contain information about a Users’ IT system, a User’s IP address, browser type, domain names, internet service provider (ISP), the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, clickstream data, access times, connected IoT data, and referring website addresses. We use this information to ensure the optimal operation of the Subscription Service and for security purposes. We may link log files to Personal Data such as name, email address, address, and phone number for these purposes.
You can log in to our site using a Single Sign-on (SSO) service like your Google account. This service will authenticate your identity and provide you the option to share certain Personal Data with us such as your name.
viii. Enrichment Data 
When you add company records to the Matrix Automation Group CRM, we populate certain fields with company level Enrichment Data. You’ll recognize Enrichment Data in the Matrix Automation Group platform because it is flagged with a grey information icon (or highlighted in some other way), which on hover, identifies the property as being filled from Matrix Automation Group’s Insights database. These properties may include information such as company name, company location, and company address. This data is obtained from public and third-party sources. We do not use Customer Data to populate Enrichment Data. 
ix. Integrations with the Matrix Automation Group Platform
You may choose to connect any number of applications or integrations, including our certified partner applications, with your Matrix Automation Group account. If you give an integration provider access to your Matrix Automation Group account, then your use of these integrations is subject to the service terms and privacy terms made available by that integrator. We are not responsible for third-party integrators, and in no case are such integration providers our sub-processors. For more information on our partners, please see: https://MatrixAutomationGroup.com

4. Data Subject Requests
If you are a customer, prospect, or otherwise interact with one of our Customers and would no longer like to be contacted by one of our customers that use our Subscription Service, please contact the customer that you interact with directly. If you want to access, correct, amend, or delete data controlled by a Matrix Automation Group customer, you should direct your query to the Matrix Automation Group Customer (the data controller). We will work with customers to respond to data subject requests as outlined in our DPA.
You may request the deletion of your Matrix Automation Group account or Subscription Service by sending a request here. You should also review our DPA to understand our obligations as a processor of your data and how we comply with relevant data protection laws.
If you are seeking to exercise your data subject access rights for the data Matrix Automation Group processes as a controller, please see this Privacy Policy.

5. Data Retention 
Customer Data collected during your use of the Subscription Service is retained in accordance with the provisions of the DPA and is retained for as long as you have a paid Subscription and/or remain an active customer in your portal. Your data is deleted upon your written request or after an established period following the termination of all customer agreements. In general, Customer Data is deleted after your paid Subscription ends and your portal becomes inactive.

6. How We Transfer Data We Collect Internationally
International Transfers within Matrix Automation Group’s Entities
To facilitate our global operations, we transfer information to either Ireland or the United States and allow access to that information from countries in which the Matrix Automation Group Affiliates have operations for the purposes described in this policy.
This Privacy Policy shall apply even if we transfer Personal Data to other countries. We have taken appropriate safeguards to require that your Personal Data will remain protected. When we share information about you within and among Matrix Automation Group’s Affiliates, we make use of standard contractual data protection clauses, which have been approved by the European Commission. We have also certified to the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks to help safeguard the transfer of information we collect from the European Economic Area (EEA), the United Kingdom, and Switzerland. Please see our Privacy Shield notice below for more information.

International Transfers to Third Parties
Some of the third parties described in this privacy policy, which provide services to us under contract, are based in other countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share information of customers in the European Economic Area or Switzerland, we make use a variety of legal mechanisms to safeguard the transfer, including the European Commission-approved standard contractual data protection clauses or other appropriate legal mechanisms. For transfers to or from the United Kingdom, we make use of the standard contractual clauses. Please contact us if you need more information about the legal mechanisms we rely on to transfer Personal Information outside the EEA, Switzerland and the United Kingdom.

Privacy Shield Notice
Matrix Automation Group, Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss–U.S. Privacy Shield Framework. Matrix Automation Group is committed to the Frameworks' applicable principles regarding transfers of Personal Data received from the European Economic Area (EEA), the United Kingdom, and Switzerland, in reliance on each Privacy Shield Framework. To learn more about the Privacy Shield Frameworks, visit the U.S. Department of Commerce’s Privacy Shield List at https://www.privacyshield.gov.

Matrix Automation Group is responsible for the processing of personal data it receives under each Privacy Shield Framework and subsequently transfers to a third party acting as an agent on its behalf. Matrix Automation Group complies with the Privacy Shield Principles for all onward transfers of personal data from the EEA, the United Kingdom, and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Matrix Automation Group is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Matrix Automation Group may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
You may direct any inquiries or complaints related to our Privacy Shield compliance here. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

Contact
Jeff Hill
Jeff.Hill@MatrixAutomationGroup.com
https://www.MatrixAutomationGroup.com
Matrix Automation Group, Inc.
200 Briarwood Lane
Canton, GA USA